Having a good marketing strategy for your hospitality business is crucial to attracting new clients and developing trust around your brand name.
Technology has impacted essentially every sector, particularly the hospitality industry.
This is because of to significant changes in consumer behaviour around the way they research, plan and book travel accommodations online.
By following the latest hospitality marketing trends, resort managers, tour operators, and luxury hotel owners can optimize revenue in a strategic and effective means.
What’s Hospitality Marketing?
Hospitality marketing is focusing on consumer needs and happiness. Hospitality marketing covers travellers and their interaction with the hospitality industry across sectors, resulting in increased revenue.
Precisely why is Hospitality Marketing Important?
Because the hospitality industry mostly focuses on producing & maintaining a positive customer experience and building A relationship, marketing has become an immensely important component of ensuring the industry’s success. If you want to attract draw in a lot more customer, you have to effectively be present on multiple digital platforms to ensure you meet your exact niche market audience.
The Latest Hospitality Marketing Trends For 2020
1. Google My Business
You Google-My-Business (GMB) profile is a vital part of your hotel’s online marketing plan. Research and shown that GMB profile listings can generate more than 50% of organic visitors to a hotel’s site and drive a significant volume of booked room revenue.
A GMB profile is easy to set up and completely free to create: you simply have to confirm your business address by sending a postcard that contains a pin code for your businesses address.
- Complete your business information and add a description.
- Upload more and better images, GMB now supports 360° images, and they work well on conversion.
- Respond to Google My Business reviews (yes, all of them).
- Use posts to promote events, offers, and content.
- Create and upload videos.
2. 360° Images
When online users search for info on hotels and tours, they can make better decisions through pictures and videos rather than content. This Is exactly where 360° images are going to affect users’ encounters. With 360° images users can practically experience they are within the hotel and determine whether it meets their requirements or not.
360° isn’t just an entertaining online marketing feature, though additionally, it provides endless possibilities. The hospitality industry can use 360° images to show customers the area, sightseeing and attractions. 360° images help eliminate the guests’ uncertainty and are a crucial tool for all hotel and tour operators to use.
With GMB and facebook starting to support 360°, this is a tool you can use across several channels.
Personalized marketing enables businesses to provide a customized experience through the use of automation technology and data collection.
The objective of personalized marketing is engaging prospective customers by communicating with them as individuals.
For hotels as well as tour operators, it is essential to personalize the experience their customers have and take into account the individual preferences of this target audience. This can be done by segmenting your CRM and sending your customers targeted emails.
Using platforms like Hubspot allows you to automate the personalization and segmentation process. Tools like Visualier’s 360° smart gallery will enable you to create a personalized visual experience on your digital properties and hotel website using AI and machine learning.
These tools are not hard to implement and show results very quickly.
4. Customer Experience Marketing
In the competitive marketplace of the hospitality business, customer experience is crucial in gaining loyalty. Remember that providing amazing customer support on its own does not usually lead to direct profits. It’s essential to create extensive customer experience marketing plans to meet up with the requirements of your travelling or hotel company. To obtain a good customer return-rate, measurement and data are vital. You must review website analytics and compile them with customer testimonials and your hotel reviews to learn more about your customers’ preferences. This will provide you with an understanding of exactly how your business can improve, and which elements will result in future conversions.
5. Artificial Intelligence (AI)
Artificial intelligence can streamline processes and give valuable insights. Most travelers are likely to make use of aggregator sites to book their accommodation through, yet around 50% are likely to visit the hotel website before making a decision. In some cases, travellers would rather speak to the hotel staff without needing to enter preferred dates or check-in details, which can be an unfriendly process and time-consuming. You can add AI-based engagement tools such as chatbots and imagery. By making use of AI on your site, you can offer personalized service as well as create a healthy funnel.